Innovative business tactics inspired by UK online casinos

As businesses go online to ease convenience for their customers, so have casinos. UK casinos have especially taken off in this realm, thanks to the lenient gambling laws and their already strong customer databases. A quick look through any list of recommended UK online casinos will highlight these perks. As such, they have grabbed a considerable market share. But they are not done - they are actively finding and implementing new ways to attract and retain more customers so that they can spread to other regions. We look at their innovative approaches and why other casinos may want to follow suit.

What Sets UK Online Casinos Apart?

Managing and marketing an online casino requires more than just a lot of capital investment. So, what are UK casinos doing to stay on top of their game?

1. They are on social media.

Many players use at least one social media app, be it for social connections or professional networking. UK casino operators have used this to their benefit by creating social media accounts. Here, they post about their offers, new games, and upcoming events, enabling players to be up to date with these recent changes. Moreover, they allow players a space where they can interact with like-minded people, thereby forging relationships in the online realm.

2. They partner with influencers.

While online casino operators may have social media accounts, their pull is not enough to draw in millions of players. After all, in this social media age, people care more about user-generated content than what businesses claim about their service. In line with this, operators work with streamers and social media influencers to shine a light on their sites and games. For example, a site can partner with an influencer who can try their games and talk about them on their platform. This form of advertising is not only great for traffic, but it also gets more people down the lead funnel, resulting in more sales!

3. They host big tournaments.

Competition is always rife in online casinos. And nothing makes it as heated as when the payout is big. Casino operators often organise huge tournaments that allow people to invest small amounts of money in return for a huge payout. They generate a lot of traffic for these events by highlighting the jackpot amounts and previous winners, pushing more people to sign up and wager. And once casinos become known for such big events, they start attracting people who are in it to win, boosting their rankings.

4. They release game trailers.

In the past, players would look at a game’s graphics and RTP and determine if they would play it. And while this worked, it did not give them a full glimpse of what the game entailed. In the digital age, casino operators leave no stone unturned when unveiling new games. They showcase the gameplay, possible payouts, the graphics, music, and more. With these teasers, players get excited about the games as they know what to expect and can already envision the entire gameplay. And just like that, new games get a lot more traction than they would have without the trailers.

5. They reward loyalty.

There are many ways for casinos to offer bonuses to players. These include signup and referral bonuses. However, in these instances, players can sign up and leave within a few weeks to months. Operators have realised that loyalty bonuses offer better value for money. As such, they have exclusive loyalty programs that reward existing clients with access to new games, higher payouts, and big bonuses. And with these perks, they are able to hold on to their existing clients while attracting even more players.

In recent years, more casinos have also been relying on artificial intelligence (AI). This technology helps them understand their players better, which makes marketing easier as the marketers can push tailored ads per customer segment without doing guesswork. Not only is this more effective, but it also offers companies value for money. This technology has also proven effective in streamlining customer support, predicting future game uptakes, and bettering financial forecasts. It’s no surprise that more operators have been embracing it in the past years.