Fashionistas flock to Britain's Ocean City for the latest lust-haves

Plymouth’s successful fashion bonanza is back – with even more cutting edge styles, bang-on trends and catwalk crazes.

For one week in September forget Paris, Milan, New York or Rome – Britain’s Ocean City is the place to be seen during the glamorous Fashion in the City event.

From little black dresses to designer jackets, leather coats to five inch heels, flatforms to swag, the city will have everything a true fashionista requires.

The event, being held at venues across the city from September 9 to 17, kicks off with a glamorous launch night, including a mini catwalk show, canapes and champagne.

And ends with a weekend of catwalk shows in the Drake Circus Shopping Centre, which last year attracted a staggering 25,000 people and saw an amazing 45,000 people taking to social media.

The models will be parading this year’s new Autumn and Winter collections from top High Street retailers, designer outlets and local fashion houses.

The shows will also include stylist advice, hair and beauty demos and the talented students from the Plymouth College of Art, who will be getting in on the catwalk act to showcase collections of their latest work.

The aim of the week - organised jointly by the Plymouth City Centre Company and the event’s main sponsor Drake Circus - is to highlight the city’s growing reputation as a brilliant shopping venue, as well as a great holiday destination.

Other attractions include special fashion brunches in local cafes, bars and restaurants, colourful and eye-catching student window displays and a fashion photography exhibition – Fashion in Focus - at venues around the city.

Steve Hughes, Chief Executive of the Plymouth City Centre Company, said: “Fashion in the City promises to be a great event, bringing together designer labels, High Street brands, collections from new designers and the latest trends for autumn and winter.

“We’re extremely grateful to Plymouth College of Art for its support of Fashion in the City and we’re delighted to be showcasing four outstanding graduate collections this year, with enough glitz and glamour to satisfy even the most discerning trendsetter.

“With so many fashion retailers in the city centre and great restaurants, cafes and bars, Fashion in the City is the perfect reason to come and see what Plymouth has to offer.”

There will also be Beauty Spots dotted around the city centre offering mini makeovers and free pampering sessions for the weary shopper.