Play campaign

NSPCC Look Say Sing Play campaign helps young families through lockdown

Authored by Sarah Parker

Parents have hailed the NSPCC’s Look, Say, Sing, Play campaign a lifesaver during lockdown, as it launches nationally across the UK today.

During a virtual focus group with parents and an Early Years practitioner, the charity heard about the challenges of caring for a new born without baby groups, soft play, playgrounds or seeing friends and family.

But the group found the...

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