Silentnight launches 'The Pet Factor' for your four-legged friends

Silentnight is launching a nationwide competition, The Pet Factor, ahead of National Pet Day on 14 April to search for a set of four-legged faces for its collection of pet beds. 

Brits are invited to enter by simply sharing a ‘paw-fect’ portrait of their pet on social media. Silentnight’s judging panel will be looking for the ideal mix of personality and good looks amongst their three winners, who will model small dog, large and medium dog and cat beds respectively. 

The winners will need to ‘strike a paws’ at a professional campaign photoshoot and will also receive a goody bag and a brand-new Silentnight pet bed to take home as a thank you for their modelling work.

To enter The Pet Factor, simply submit up to three images via the submission form on the Silentnight website by Friday 24th April 2020.

To help those wishing to take part, Silentnight’s professional photography team has offered five top tips for taking the perfect pet portrait:

1. Keep calm! Four legged friends are emotional sponges and may become agitated or distracted if you’re getting stressed out trying to take the perfect shot – so keep it fun
2. Look into the eyes – the gorgeous eyes of our cats and dogs are usually what they utilise to get their own way, so make these cute features a standout element of any picture. Pets’ eyes will especially standout in a well-lit shot
3. Have a tidy up – clear away any clutter where you’re planning to take the photo (getting the kids involved in the shot and having them take on this task is also a sneaky way to get them to do any chores they’re avoiding!)
4. Shoot at their level; crouch or lie down so that your shot is at ‘pet height’ where it will be the most engaging
5. Bribe your model – have your pet’s favourite treats to hand as an incentive for them to keep still and model for you. Finally, make sure that your model moggy or mutt has their beauty sleep so that they’re feeling truly camera ready!

Silentnight’ revolutionary range of pet beds caters for cats and dogs whatever their individual needs. 

The range comprises of three collections – Ultrabounce, Airmax and Orthopaedic – and each uses the same trusted technology as Silentnight’s human bedding and is available in sizes small, medium and large 

Silentnight’s versatile pet bed range is available from a wide range of retailers, including Silentnight, Amazon, Argos and Very.