How Machine Learning and Artificial Intelligence will impact Online Casinos

There are two concepts technologically that are interchangeable, artificial intelligence and machine learning, however as often is the case, people are confused between the two. If you search through Wikipedia, you will see that artificial Intelligence is the simulated process of human intelligence using computers and machines to carry out tasks that a human brain would typically perform. The AI improves just as much as human intelligence progresses. Whereas, machine learning is the form of artificial intelligence that uses statistical models and algorithms to carry out tasks and learns, from the analysing of data, how to carry out the task better.

The process of artificial intelligence first demands that the computer collect information and through the rules for processing information, reach a conclusion and then, as needed, self-correct it. This allows the AI system to generate a more in-depth understanding of each user and how to better interact with them, determine their preferences, habits and patterns.

In the case of machine learning, it will use a similar style to collect information and adjust on the fly to provide suggestions, or even develop promotions based on the analysing of data it has collected. 

As Forbes recently predicted, mankind will soon step beyond the machine learning and will have to face the machine reasoning.

What is important to understand is that today, artificial intelligence and machine learning are impacting almost every type of business. When you consider the love of technology in the online casino sector, it is not surprising that the use of automation can and will create a better experience for the customer.

Impact AI will have on the player experience

In so far as online casinos and sportsbooks, the use of AI will impact the end users experience in a wide range of ways. One of those will be to analyse their favourite games or the style of game they are drawn towards. The same applies to sportsbooks, as seen at Nostrabet, a website dedicated to providing vital information through reviews and sports betting tips, where they can use the information collected through AI to personalise lists of upcoming sports events that are based on past activity.

While there is little argument that the implementation of artificial intelligence into the software the drives online casinos will improve the user experience, it goes beyond that of game preferences. Its implementation can extend towards other areas. One of those is customer service, an area that often is seen to be problematic as a result of representatives who, for one reason or another, lack the ability to be effective or possess the correct information that helps players gain confidence in the sportsbook or casino itself. The ability to include a chatbot is perfect for the sophistication of AI and will not only provide accurate assistance but learn from the interaction it has with those who engage it.

In addition to the benefits it will provide to players, from an operator’s standpoint, it will allow for the analyzing of behaviours and identify those who may be cheating or those who have developed gambling addiction issues. Regardless of the benefits, it will bring an increase in security for the casino operator and individual players, which ultimately, in an age where security and the protection of intellectual property is under constant attack, that benefit alone demands its use be implemented.