Boux Avenue reopens all stores following lockdown
Boux Avenue, the UK's go-to lingerie, swimwear and nightwear destination, has confirmed opening dates for the remainder of its 31 stores.
The shop in Drake Circus, Plymouth will open on Saturday 11th July with safety measures in place.
Due to the nature of Boux Avenue's product and Government social distancing guidelines, the boutique-style fitting rooms and expert bra fitting service will not be open until further notice. However, the brand's specialist bra fitters will be on-hand to consult with customers on finding the best bra for their shape and style. Customers will also be able to shop up to 70% off in Boux Avenue's current SALE.
Boux Avenue comments: "The safety and confidence of our customers is always our number one priority, so our colleagues have been working hard behind-the-scenes to ensure that rigorous safety measures are in place. Like many retailers, we are facing a "new normal" in terms of how our stores operate, and we are confident that with the high level of expertise and specialist experience of our store colleagues, we'll continue to offer our excellent standards of customer service."
Boux Avenue stores have been remodelled in order to facilitate the Government's social distancing guidelines and visual reminders will be placed at key points for the attention and safety of both colleagues and customers. New measures will include:
- Restrictions on the amount of customers allowed in store
- Customer service hosts on-hand to support with any queries
- Additional floor markings and signage to aid social distancing while shopping
- Use of contactless payments where possible
- Increased frequency of cleaning and sanitising
- Perspex screens at till points
- Quarantining returned goods for up to 72 hours
- Sanitising stations available for baskets
- PPE available for staff including masks, gloves and personal sanitiser
The brand also launches its first unretouched lingerie campaign this week featuring ambassadors; Malin Andersson, Zara McDermott, Kaz Kamwi and Ama Peters. The campaign is a continuation of the powerful 'Your Shape, Your Style' message, encouraging customers to celebrate themselves and embrace their confidence.
For further information, please visit www.bouxavenue.com.
