Songs, dance and music helped Ladram Bay Holiday Park raise the curtains this March on its 77th year of providing quality family holidays by the sea.
Employees at the Budleigh Salterton park were given a sneak preview of the floor show lined up for this year by its in-house entertainment team.
The occasion was the park's annual conference which traditionally takes place in the run-up to Ladram Bay welcoming its first guests of the new season.
In addition to the cabaret show, members of the Ladram Bay team - which number around 170 in peak season – enjoyed talks from a series of specialist speakers.
They included former Royal Marine and motivational guru Andy Grant who, despite becoming an amputee after being injured in action, went on to achieve fame as a fearless climber and athlete.
The day's agenda also highlighted Ladram Bay's plans to up still further in 2020 its commitment to the principles of green tourism and "holidays with a conscience".
Delegates heard that the park's headline objective is to reduce by 33% its carbon footprint through a series of measures designed to harness clean energy.
Providing a flying start is the business's recent £300,000 investment in a solar energy system which will prevent a massive 171 tonnes of carbon dioxide annually from entering the atmosphere.
The park has also struck a blow against engine noise and air pollution by expanding its fleet of all-electric vehicles – and introducing car charging points for use by customers.
A raft of other measures include new recycling initiatives, more vegan and plant-based products in the restaurant and shop, and further moves to banish single-use plastics.
There will also be a focus on encouraging children to discover more about the importance of protecting the natural world, including new activities with an environmental theme.
Ladram Bay director Zoe House, whose family has owned the park since 1943, said that the business's continuing commitment to a greener future is fully supported by its customers:
"Many families choose Ladram Bay because of its location in some of Devon's most beautiful countryside, and like us want to see its future safeguarded," said Zoe.
"We're helped in our efforts by a fantastic team who work tirelessly to put our plans into action, and who often come forward with their own ideas.
"We are measuring the impact of all the changes being put in place, and I am confident of achieving our goal of a third less carbon output by the end of this year," added Zoe.
Ladram Bay provides a wide range of luxury holiday caravans and holiday lodges to rent or own, glamping pods, and pitches for touring caravans, motorhomes and tents.
As well as outstanding sea views and private beach, guests have use of many attractions such as an indoor climbing, swimming pool and splash zone, and adventure golf course.
There is more information about the park at www.ladrambay.co.uk