Dartmoor to star in campaign in China

Mary's picture
Authored by Mary
Posted: Sunday, January 11, 2015 - 10:20

Dartmoor National Park has been chosen as one of the 101 British landmarks that Visit Britain will be featuring in their £1.6m marketing campaign in China - GREAT Names for GREAT Britain

The campaign is designed to encourage Chinese people to learn more about Britain by inviting them to come up with the most fitting, meaningful and memorable Chinese names for British places and experiences.

This is especially important as some British names are difficult to translate or pronounce in Chinese.

Over the next week, Dartmoor National Park will be promoted in China across all media, including the popular social media sites of Weibo and WeChat.  Back home, the National Park’s Twitter account will be sending out some suggestions, so let us know what you think.

The new Chinese name for Dartmoor will be unveiled in March.

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