It’s disappointing to see that your sales aren’t through the roof this month. You might wonder why there’s a significant drop, and it seems to be a trend over recent months. It’s crucial that you understand the reasons why you’re not performing as well as you did in the past.
You can consider checking the quality of your products. It might not be the same as before due to poor quality control. It might also be due to your marketing techniques. You’re not advertising on all fronts. You have an effective Internet marketing technique, but you’re not doing well elsewhere.
Checking your competitors is also essential. People might ignore your products because there's a new kid on the block, and they prefer that option over what you're offering them. Your competitors might also be aggressively targeting you because you've been leading the competition for a while.
All these factors may contribute to the downward spiral of your sales. Apart from these reasons, you might also want to consider your product labels. It might seem irrelevant, but it could be. The labels are a part of your marketing efforts. If the labels look fascinating, many people will buy what you offer.
Besides, not everyone knows what they want upon arriving in a store. They will decide based on what they see on the label. If the label looks appealing, they will equate it with quality. If there are lots of options on the shelf, people will gravitate towards the product with the most attractive label. They might ignore your product if they think it's not as effective as the other choices available, or its of poorer quality.
Change the labels
You can do a survey to determine people's behaviour when choosing products on the shelf. You will then find out if the labels are the culprit behind your poor sales. If your survey yields such results, you need to do something about it right away. Change the design and improve its appeal. Use a splash of colour if necessary. Change or reduce the text on the label and find interesting images that could draw people’s attention towards your product.
Partner with a different printing company
If you think the current designs are okay, but they don't look good when printed, the problem is with the printer used by the printing company you currently partner with. As such, you need to start looking for different labelling machinery. Make sure that the beauty of the product design on the computer will translate to the final product.
Once you come up with a new design or a new partner for printing the labels, you can re-evaluate your sales and see if there are significant changes. You need to continually check the designs and change them if necessary since people will get bored at some point. Even some of the best companies out there change their product labels regularly to keep their customers interested.