Blogging is an extremely powerful tool to use on your website. It’s an ideal form of marketing, and works for a number of different reasons. We explore what some of those reasons are, and explain why you need to have a blog on your business website (even if you don’t think it’s necessary) to grow.
When you have a blog you will increase the amount of traffic to your website. The people who land on your site will – assuming your blog is up to date and informative – spend more time there as well, and that helps with your Google rankings.
Once people know that your site is a place to go for good information, then they should be willing to return. They might even spread the word about you to their friends, family and colleagues too. The more people who visit your site, the more chance there is of making a sale.
Ideal For SEO
The longer visitors stay on your site the better when it comes to search engine rankings. However, this is not the only way to gain ground in the listings and come out on the first page, ideally close to the top. SEO (search engine optimization) is another way to do it, and your blog can be how it is done.
There are many different aspects to SEO which is why hiring an SEO agency Dudley is always a good idea; they can assist you with much of the process. A blog is a good start as you can include keywords, outbound links, and relevant content - all of which help with your SEO.
Anything you can do to attract the attention of the press in a favorable way is good, and having an interesting, authoritative blog is a good way to do this. If your blog is interesting enough and captures enough attention, you may find that local press and PR companies want to interview you and find out more about you. This kind of free advertising is priceless and will help to boost your visibility.
Define Your Niche
Although it is possible to be a generalist in business, if you want to make the most of your audience and advertising campaigns, it’s best to specialize. This can however mean that your niche is sometimes difficult to understand, especially if it is rather technical.
A blog can help you to make things much more understandable, and will also help you to define your niche and let people know exactly what it is you do. Not only will this open your business up to more potential customers, but will also ensure that you reduce the risk of wasting time with people who think you do something different to what you actually do.
Be The Expert
A blog will help to prove that you are an expert in your niche as you will be able to show the depth of your knowledge and understanding. If you can put this information into layman’s terms and make it interesting, you are sure to find plenty of new customers.
People will always be happy to buy from someone who clearly knows their product or service very well, and the more you can prove this in your blog the better your sales will be.